aesthetica - Consumer Products

aesthetica - bridging the gap between design and manufacture

As the need for product innovation increases and development processes become shorter to meet market demand, controlling Perceived Quality is of paramount importance to product brand management.

Added to that, consumers have higher expectations than ever of quality, with all products are subject to close-up inspection, making any issues around fit and finish extremely visible.

aesthetica is a unique software tool that enables designers and engineers to share a common vision of the product. It combines high quality real-time design visualization and digital modeling with tolerance analysis to give you a clear understanding of how a product and its constituent parts will vary during the manufacturing and assembly process. You are able to see what your product will look like to your prospective customer when they first view it.

It allows you to interactively edit the tolerances and see the results immediately on the digital model, so that designers can set exact limits for how much variation is acceptable without impairing the Perceived Quality.

aesthetica allows you to identify and resolve critical fit and finish issues early, when the cost of change is low. It helps you to make the right choices quickly so you can get the product right first time.

Icona aesthetica V3 Brochure 2008.pdf