James Cameron's Avatar - Create (don’t wait for) Innovation

17 Dec 2009
Category: NetApp

New technology was at the heart of this ambitious adventure in transformational movie making. As always, NetApp is proud to have been selected by WETA Digital (the special effects house responsible for rendering the stunning 3D imagery which is responsible for much of this movie’s “WOW Factor”) to provide the high-performance storage required to keep up with their giant render farm, which generated these soon-to-be iconic movie frames.

For those who think making a yet another bigger, better more expensive movie is merely an exercise in ego-driven, self-indulgent decadence – think again. True innovation has a very broad & noble reach.

Maximize utilization

As a special treat to Sci-Fi Storage Geeks (SFSG), next week before the midnight previews I will expose the storage architecture designed by WETA to make movie history. Hint – the high performance storage system had to feed over 30 thousand CPU cores, saturating their 10GbE storage networking backbone. WETA was also an early adopter of NetApp’s first-generation solid-state storage technology. Imagine what our latest-generation auto-tiered flash technology will enable WETA to deliver for the sequel!

Partner with proven winners

With so much on the line, reliability was as critical to success as performance. Responsible businesses like WETA routinely evaluate technology suppliers for price / performance, reliability, supportability & innovation. Despite their clients’ penchant for otherwise high production budgets, WETA does not share the same philosophy on internal costs. These criteria make the selection of NetApp all the more significant to customers in other verticals. More than any other seminal event, this is tangible proof of NetApp’s leadership in our industry, by delivering unprecedented:

Performance AND Reliability AND Value


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