In February 2020 the New Land Rover Defender was launched by Jaguar Land Rover as the most versatile and mature product ever brought to market by the OEM. Significantly, this was the first vehicle programme to be developed by Jaguar Land Rover and suppliers using Dassault Systèmes’ 3DEXPERIENCE platform. 

With the 3DEXPERIENCE platform having played a significant role in maintaining delivery during 2020, Majenta and Dassault Systèmes held a virtual roundtable discussion to discover how the platform has enhanced engineering processes for suppliers. Chaired by John Kitchingman – Dassault Systèmes Northern Europe Managing Director – the event was an excellent opportunity to hear from XANDOR Automotive, Cooper Standard, and Contechs on their digitisation journey with the platform.  

In this particular snippet, John Kitchingman and Manish Amlani discuss why it’s important that automotive suppliers embrace the 3DEXPERIENCE platform and why it’s essential that they act now.

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Experience the full JLR 3DEXPERIENCE roundtable discussion 

Access an on-demand recording to learn more about the suppliers’ 3DEXPERIENCE adoption journey. Notable talking points from the full discussion include: 

  • Howhaspandemic has affected digital transformation plans for the attendees? 
  • Why is it important for suppliers to align with Jaguar Land Rover’s commitment to the 3DEXPERIENCE platform and digital transformation?
  • What benefits haveJaguar Land Rover suppliers experienced from 3DEXPERIENCE so far, and what benefits do they anticipate as the current period continues? 
  • Key drivers for and effects of adopting  3DEXPERIENCE for each supplier.



How could 3DEXPERIENCE improve your relationship with automotive OEMs? 

You are invited to a Majenta-run ‘Day in the Life’ session for a tailored walkthrough of the 3DEXPERIENCE platform’s digital engineering capability for working with Jaguar Land Rover. No matter how large or small your supplier organisation, aligning with OEM digital strategies and tools is a reliable way to improve your own operations and get sourced on more prestigious projects. 

Register your interest for a Day in the Life session






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