Mode Lab + Majenta Solutions Partnership Launch
- Computational Design represents a new paradigm of co-creative problem-solving wherein algorithms are used to explore and develop creativity more quickly and accurately than ever before.
- The partnership will allow everyone from Design & Engineering senior management to the ‘computational champions’ to expand their thinking and skills to realise the benefits of Computational Design.
- Together Majenta Solutions and Mode Lab will produce a program of computational design training which addresses every aspect of product development, from early design concepts and prototypes to production-ready files. Their shared insights will provide a new paradigm of advanced product development to automotive OEMs in the United Kingdom.
Today’s most dominant technology trends are causing a fundamental shift in the behaviours of businesses and consumers alike. With this change, profoundly different ideas about the nature of products, design, and making have emerged. As product development has become increasingly complex and distributed, conventional design tools and workflows are no longer sufficient to keep up.
What is Computational Design?
Computational Design represents a new paradigm of co-creative problem-solving wherein algorithms are used to explore and develop creativity more quickly and accurately than ever before. To fully embrace the concept of computational design thinking, new tools and skills are required to complement established, conventional workflows.
Majenta Solutions and Mode Lab are excited to announce a partnership to ensure we are positioned to provide the best in class computational design services.
Majenta Solutions, with a long-standing history as a solutions provider, training and innovation partner of numerous global OEMs, will work alongside Mode Lab to produce a program of computational design training which addresses every aspect of product development, from early design concepts and prototypes to production-ready files.
“Our partnership aims to develop a selection of tiered offerings that will allow everyone from Design & Engineering senior management to the ‘computational champions’ to expand their thinking and skills to realise the benefits of Computational Design.” Evan Greenberg, Director of Insights & Strategy at Mode Lab.
Majenta Solutions aims to deliver the fundamental training and local support. Students will engage in the training through a project which combines learned functions in a workflow context and affords students the freedom to explore the application of computational thinking and toolsets with the reassurance of ‘over-the-shoulder’ instructor support. Interactive learning is promoted with whiteboard explanation, and open discussion will be actively encouraged.
Mode Lab will provide advanced training, as well as tools and methods research, product design labs and full-stack development. Mode Lab alongside Majenta Solutions can utilise our collective knowledge and experience to connect tools and teams to facilitate smooth translation and communication of computational design intent and assets within existing OEM product development processes.
“We believe this approach allows us collectively (Majenta Solutions and Mode Lab) to maximise the impact, understanding and adoption of computational design throughout the Design Engineering Departments of OEMs, starting with a prestigious UK based Automotive OEM.” Nick John, Industrial Design and Visualisation Manager at Majenta Solutions.
About Mode Lab:
Mode Lab is an advanced product creation consultancy specialising in computational design.
They are an ambitious team that is designed to be innovative. Every project Mode Lab works on aims to transform the capabilities of design teams and the organisations they serve. The products and services they deliver are built as part of larger design systems, and fundamentally challenge how these systems function, how they interact, and what they can produce.
With services spanning Design Sprints, tools and methods research, product design, full-stack development, and training, they are an end-to-end partner committed to helping your teams thrive in a rapidly changing world.