At our Raising your Game event at Silverstone on the 8th March 2018 we presented experts from Majenta Solutions, Dassault Systemes and inspiring, well-valued industry leaders to share experiences and knowledge to help the guests keep their companies relevant and be ahead of the competition throughout 2018.

Mark Stringer, Director of Programme Management for Aston Martin Lagonda captured the audience with Aston Martin Lagonda’s transformation plans, how they plan on conquering the luxury car market and their process changes in new product introduction. Watch the video below to listen to the full presentation from Mark.

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Key insights from Mark:


Aston Martin Objectives:

  • Stabilisation
  • Core strengthening
  • Portfolio expansion
  • Sustainable luxury business

New Initiative: MISSION Product Delivery Process

Created to:

  • Encourage engagement from all functions
  • Create key business decision points
  • Streamline the activity flow
  • Reduce entry-level ticket (investment)
  • Encourage evolution

Right-first-time engineering:

A broad initiative to reduce waste and rework in product delivery using the digital twin.

  • Reduced programme entry ticket
  • Resource ramps off the programme more quickly
  • Inhibits late piece price increases
  • Reduced production line rework
  • Improved parts quality through final pre-production builds
  • Reduced warranty costs
  • Better customer satisfaction

Actions that can help deliver the right-first-time initiative:

  • Process design & adherence
  • Part characteristics
  • Sourcing
  • Team design
  • Communication
  • Aggregated opportunity



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