Since before history began humans have created new architectural design processes in an attempt to turn a vision into reality. Architects of the past spent tremendous time, energy and resources to see an inspired design come to life. For most, the design and construction technologies of the day constrained their ability to produce a vision.

Along the way, technological innovations have been adopted by the building design community to enable greater and greater possibilities. The scientific revolution delivered the process for reproducing drawings as blueprints. The industrial revolution introduced the assembly line for mass-producing prefabricated materials. The digital revolution provided 3D CAD, cloud-based collaboration, and more. These evolutions have accelerated to a single point of convergence in the present day.

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Where are we now? The Era of Building Experience Modelling

The need to design for the future has forced another revolution. We have pushed beyond the constraints of the past to deliver complex solutions with reliability and precision and the built environment is achieving levels of sophistication previously unimaginable thanks to the innovative tools available today.


How can architects and designers stay ahead of the game as we continue to move into this new era?

With 3D Generative Innovator on the 3DEXPERIENCE platform, designers wield total flexibility and unmatched creativity. Automation is democratized. Digital continuity enables the emerging architectural vocabulary to be codified into a flexible system of intelligence.

These factors, combined with competitive market dynamics, are moving the industry standard from delivering a static 3D structure to modelling a complete experience. The hallmarks of the Building Experience Modelling movement include:

  • Scalability. A revolutionary automation engine links an intuitive 3D modelling tool with a visual scripting interface to bring automation technology to a wider audience. Smart tools empower designers to generate complex geometries, rapidly explore more patterns and potential design solutions, and capture and reuse logic as needed.
  • Synchronicity. Digital continuity allows design and construction teams to iterate efficiently, eliminate rework and preserve deep project knowledge. The robust platform connects conceptual designs to fabrication-level detail, retaining all the underlying data.
  • Accessibility. Ease of access to a web-based modelling application simplifies deployment requirements and improves usability from multiple devices. Cloud-based collaboration improves communication, transparency, and trust.

In this design moment full of potential and flexibility, 3D Generative Innovator marks the start of the period in which Building Experience Modelling will literally change our world.


For more information on how you can be part of this revolution in Digital Construction, get in touch on 02476308035 or send us an email to

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