Pardot Marketing Specialist

Coventry based – Hybrid 2 days in the office and 3 days working from home

Division: Marketing

Reports to: Commercial Director

About Majenta

Majenta is an enabler of intelligent supply chains and brings its proprietary digital solutions (enerjyhub and MX) to build knowledge, enhance efficiency and deepen integration between OEMs and their suppliers. The company has provided complex, global supply chains in industries including automotive, construction, aerospace and manufacturing with two decades of measurable improvement along the value chain, working with organisations including Airbus, Jaguar Land Rover, Ford Motor Co and the University of Cambridge.

The Role

Majenta is looking for a talented and experienced Pardot Marketing Specialist to join our team. The ideal candidate will have a thorough understanding of Pardot and other marketing automation tools, email marketing best practices, Salesforce CRM, data analysis, and data privacy regulations. The successful candidate will be responsible for creating and executing successful email campaigns, integrating Pardot with Salesforce, using data to optimise marketing campaigns, and ensuring compliance with data privacy regulations.

Reporting into the Commercial Director and working alongside the Tech and Sales teams, this is an extremely exciting time to join the business as our client increases their digital footprint and develops the previous value-led selling model into a digital-first model. You will have a great deal of autonomy working with cleansed data ready to support the wider Digital Marketing Function.

This is a hands-on role that involves devising and executing strategies via structured Email Marketing, big data management, and B2B LinkedIn campaigns to drive lead generation and expand contacts. Experience with email marketing platforms, particularly Pardot and Salesforce, is highly desirable.

Responsibilities

  • Develop and execute successful email campaigns using Pardot
  • Integrate Pardot with Salesforce and use Salesforce data to inform marketing campaigns
  • Analyse data to optimise marketing campaigns and increase conversion rates
  • Ensure compliance with data privacy regulations, such as GDPR
  • Collaborate effectively with marketing and sales team members
  • Continuously improve processes and strategies to increase marketing effectiveness
  • Provide recommendations on marketing campaigns based on data analysis

Requirements

  • Pardot certification
  • Strong background in marketing automation
  • Thorough understanding of email marketing best practices
  • Experience with Salesforce CRM
  • Excellent data analysis skills and experience with analytics and reporting
  • Strong communication and collaboration skills
  • Creative problem-solving skills
  • Understanding of data privacy regulations, such as GDPR

Personal Attributes

  • You will demonstrate ambition
  • Be a creative yet analytical proactive team member who looks for ways to improve activities
  • Personable, friendly, and outgoing – strategic yet happy to roll sleeves up and muck in
  • Creative, problem-solving, and results-driven mindset keen to learn and develop
  • Curious, innovative, and confident in your abilities to drive change

If you meet the qualifications and are passionate about marketing automation and data-driven marketing, we encourage you to apply for this exciting opportunity.

Apply Now

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