Helping Icons of Denmark transition to digital

• Creation of BIM Compliant Objects
• Set up and Implementation of the BIMobject Platform

Majenta helped the team at Icons with the creation of their BIM compliant objects, as well as providing training for their team to enable them to bring this process in-house.

Initially, they only created a few products however, it wasn’t long before Icons of Denmark decided they wanted to go ahead and create their entire collection.

“Majenta helped us create our models in the format that the architects have been requesting. Initially, we were looking at doing a few models, but very quickly we found out we might as well go in and do the whole collection.”

Explains Jesper,

“The next step was to figure out how we can actually publish our objects. How do we reach our audience? Majenta offered a solution to host and publish on the BIMobject platform.”

Icons were looking for an easy, convenient way for their customers and prospects to gain access to their models, as well as seamlessly integrate them into their projects. Because of this, it quickly became evident that Icons of Denmark would benefit from hosting their objects on the BIMobject platform.

• In-depth market and business intelligence
• Increased product exposure through adopting the BIMobject platform
• Increased number of qualified leads and business opportunities
• A better understanding of their audience
• Fully compliant and accessible BIM object files in a format desired by their audience
• A better understanding of BIM, both as it is now and what’s coming in the future

Since implementing the BIMobject hosting platform into their day-to-day processes, Icons of Denmark have been able to gain valuable insights into both their customers and the market itself. During their short time using the platform they have already reached an amazing milestone, having the four most downloaded products across the entire BIMobject platform, a platform consisting of over 1.6million active users.

“Initially we thought that the platform was going to be lead generator but what it actually became was more of a tool for us to gather data on the users that are using our models. This data has proven to be extremely valuable, as we instantly know what products are in demand from our audience.”  Comments Jesper.

Being on the BIMobject platform has enabled Icons of Denmark to take a more holistic approach when it comes to contacting their customers. They understand that no one wants a phone call the minute that they download something, so Icons use the platform analytics to collect data, which allows them to make a more informed and less abrupt approach.

“One of the main things we’ve helped Icons of Denmark achieve is evolving, developing and maturing in their digital presence. I think BIM is an opportunity for companies like Icons of Denmark to expand, not just with a library of objects, but also a digital presence as a whole.”

Adds Sam Lissaman, Digital Construction Account Manager at Majenta.

“The best advice I can give to someone starting their BIM journey is to understand your own client and your own needs.”

Shares Jesper.

“Don’t be scared of embracing new technology! Icons of Denmark had two products in the top most downloaded products for two weeks running across the platform consisting of 1.4 Million active users, they’ve embraced the change and are seeing great results!”

Sam Adds, 

“Speak to your customers! Effectively you’re creating this content to satisfy their demand. So talk to them, understand what information is important to them and then you can go and develop your designs with their needs in mind.”