The Role of SRM in Modern OEM Engineering Strategy

Are you struggling to manage the increasing complexity of your engineering supply chain?

Apr 30, 2025 2:00 PM

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Register for the ‘Secure Your Engineering Data with mymxdata’ webinar on (Wed 30 Apr | 14:00 GMT)
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Are you looking to build stronger supplier relationships and drive innovation?

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In today's competitive landscape, effective Supplier Relationship Management (SRM) is crucial for OEM engineering success. Manual processes, fragmented communication, and a lack of strategic alignment with suppliers can hinder product development, increase costs, and limit innovation.In this webinar, host Antony Byrne will be joined by JLR’s Global Supplier Integration Manager, Lee Hall and Majenta colleagues Mike Byrne (Head of Digital) and James Smith (Technical Director), to demonstrate how a robust SRM strategy, supported by platforms like Enerjyhub, can transform engineering processes and unlock the full potential of your supply chain. The interactive session will cover:

  • What SRM is and why it's essential for modern OEM engineering, particularly in the automotive sector
  • The pivotal role of SRM in supplier selection, collaboration, performance measurement, and risk mitigation
  • A case study highlighting how Jaguar Land Rover (JLR) leverages EnerjyHub to streamline supplier interactions and improve engineering program delivery
  • Best practices for implementing and optimising your SRM strategy

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Who will benefit from the session?

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This webinar is ideal for anyone involved in managing engineering suppliers, including:

  • OEM Engineering Leaders
  • Supply Chain Managers
  • Procurement Professionals
  • Supplier Relationship Managers

Here’s what you’ll gain from the session:

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  • Clarity on the benefits of a strategic SRM approach for engineering
  • Practical insights into how platforms like EnerjyHub can enhance supplier collaboration and communication
  • Actionable strategies for optimising your SRM processes and driving innovation
  • A forward-looking perspective on the future of SRM in the automotive and engineering industries
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Speaker profiles

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James Smith

James is responsible for technical innovation and service operations at Majenta, leveraging over 20 years of experience in design, engineering and consulting for a range of industries including construction, manufacturing, and automotive. James leads our service delivery teams and is responsible for the strategic growth of our team of industry experts, ensuring the effectiveness of our service solutions and outcomes. He is a member of Nima and supports the Affiliates Leadership Team. 

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Lee Hall

Lee heads up the Global Supplier Integration (GSI) team at Jaguar Land Rover, focusing on internal communication strategies, supplier collaboration and digital supply chain management. Working with over 500 suppliers across more than 2,500 global locations, Lee plays a critical role in the seamless integration of suppliers with JLR’s Product Lifecycle Management (PLM) applications throughout the vehicle program phases.

Mike Byrne

Mike manages Majenta’s portfolio of digital projects with a focus on transformational delivery. With overall responsibility for the digital roadmap at Majenta, his role centres around aligning key strategic projects to core business values and future business growth. Drawing on extensive career experience working with major OEMs and automotive suppliers, Mike’s remit spans high-value projects across the automotive, construction and aerospace sectors.