BIMobject
With over four million users, BIMobject provides a unique platform for manufacturers to promote their products effectively, ensuring their inclusion in building designs from the early stages.
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How it works
Majenta partners with BIMobject to provide manufacturers with tailored subscription packages. These packages allow manufacturers to target specific regions or countries, optimising their exposure in key markets. This targeted approach makes the BIMobject platform a cost-effective marketing solution
We assist manufacturers in preparing their Revit files and families, ensuring they are correctly formatted, tagged, and described. This meticulous preparation makes it easier for BIMobject users to find, download, and integrate these products into their designs, enhancing user experience and product applicability.
As well as targeting existing customer profiles, we can advise manufacturers on the optimal presentation of their product families and BIM files to reach new audiences and address new market segments effectively — from working with new industry sectors to expanding their international reach.
What to expect
High-quality product presentations
On the BIMobject platform, your products can be showcased within collections and accompanied by high-quality imagery, animations, or videos. This rich media content is designed to increase product visibility, downloads, and ultimately, conversions, by providing a compelling representation of the products.
Detailed analytics and lead generation
Manufacturers can access detailed analytics on their product downloads through the BIMobject platform. This includes visibility on the downloader's location, company name, job title, and LinkedIn profiles, enabling manufacturers to follow up on promising leads with full GDPR compliance managed by the platform.
Integrated marketing tools
Manufacturers can then create and send targeted follow-up or promotional emails to architects, designers, or construction firms who have shown interest in their products. This feature operates on a credit system, allowing for efficient and focused marketing efforts directly within the platform.

The Majenta difference
We provide expert advice to manufacturers looking to promote their products to a wider audience and ensure they meet project requirements.
We support manufacturers in setting up their BIMobject accounts and preparing and uploading their compliant Revit or IFC files.
Our knowledge of BIM standards and file formats ensures that your products are ready for use in early-stage designs, driving interest and sales.
We offer assistance to manufacturers in using the filtering and targeting tools available in the BIMobject platform to create high-conversion campaigns.
FAQs
Frequently asked questions
BIMobject adopts strict data protection protocols that govern all data collection, processing, and storage practices on the platform. This compliance is critical in providing both users and manufacturers with the assurance that personal information is handled responsibly and securely. BIMobject's adherence to GDPR guidelines also means that all lead generation activities are transparent, with users given clear information about data usage and consent options, thus maintaining trust and integrity in the handling of personal data.
BIMobject offers a range of sophisticated marketing tools that enable manufacturers to filter and categorise leads effectively and create targeted marketing campaigns. These tools include customised outbound emails based on user interactions and downloads, which helps in nurturing leads and converting interest into sales. The platform also facilitates promotional campaigns that can be specifically tailored to highlight new products or features, enhancing visibility and user engagement.
Yes, with Majenta’s tailored subscription packages, manufacturers can target specific geographic markets on the BIMobject platform — allowing them to focus their marketing efforts on areas where their products are most in demand, optimising resource use and increasing the effectiveness of their promotional activities. This strategic targeting is supported by BIMobject's extensive data analytics, which help identify and understand market trends and consumer preferences in different regions.
Listing products on BIMobject significantly increases their visibility and the likelihood of incorporation into new projects. The platform provides manufacturers with powerful tools to enhance product presentations and access to detailed analytics and lead generation capabilities. These tools allow manufacturers to track user interest and behaviour, making it easier to identify strong leads and tailor follow-up strategies effectively. Exposure via a globally recognised platform facilitates broader market reach and potential entry into new geographical areas.
Majenta supports manufacturers by setting up their BIMobject accounts, preparing and uploading their BIM files, and implementing effective marketing strategies tailored to their specific needs and target audiences. We provide a comprehensive onboarding process that includes a detailed assessment of the manufacturer's product range, advice on optimising file formats for BIMobject, and strategic guidance on how to best leverage the platform's features to maximise product visibility and engagement.
Make an enquiry
Send us a message and we'll be in touch to discuss how Majenta can assist in achieving your business goals.