Cwm Rhondda
Majenta created bespoke 3D logistics visualisations for Morgan Sindall’s Cwm Rhondda school bid, transforming 2D plans into clear, phased visuals that addressed complex site challenges. These tools refined the strategy, de-risked the project, and gave the client confidence—playing a pivotal role in securing the tender.
How 3D Logistics Visualisation De-risked a Key Bid for Morgan Sindall
When bidding for a highly complex demolition and build project, Morgan Sindall partnered with Majenta to develop and communicate a winning strategy. Majenta’s tailored 3D logistical phasing visualisations were instrumental in de-risking the project for the client, providing absolute clarity and playing a crucial role in securing the tender.
Project background
Morgan Sindall was tendering for the Cwm Rhondda school demolition and build project, which presented significant challenges. The work had to be executed in multiple, carefully planned phases within a live school environment, causing minimal disruption. Compounding this, the school was situated on a steep hillside, making site logistics and access a critical point of failure or success. To win the bid, Morgan Sindall needed to present a robust, safe, and efficient strategy to overcome these constraints.
Implementation
With no existing 3D models available, the Majenta team worked collaboratively with Morgan Sindall, taking their 2D plans and modelling the entire project from scratch. A key part of the process was creating an accurate 3D context model of the surrounding area, which immediately highlighted the steepness of the site.
This visualisation became a powerful working tool. Seeing the terrain in 3D allowed the Morgan Sindall team to re-evaluate and refine their initial logistics plans, shaping a more robust and practical strategy. Majenta then created a series of clear, time-sliced 3D phasing images that illustrated the different stages of the build. These visuals clearly communicated the multi-phase approach, showing exactly how the project would be delivered safely and efficiently around the live school.
Benefits of 3D visualisation
The collaborative production and use of 3D visualisation delivered a strategic advantage in the bidding process:
Informing and refining the core logistics strategy
The 3D context model provided critical insights that allowed the project team to identify challenges and proactively improve their delivery strategy before the bid was even submitted.
Providing clarity on a complex, multi-phase strategy
The time-sliced diagrams broke down a complex programme into a simple, easy-to-understand visual narrative, demonstrating competence and foresight.
De-risking the project by visualising complex site constraints
By modelling the live school environment and the challenging hillside logistics, the visuals proved that Morgan Sindall had a complete grasp on the project's risks and a clear plan to mitigate them.
Enabling a successful tender and interview
The visuals were described as "invaluable" during the submission and interview, allowing the client to fully understand and have confidence in the proposed plan.
Impact
Majenta's 3D logistics solutions played a crucial role in Morgan Sindall's successful tender. The visuals did more than just communicate a plan; they were instrumental in shaping a more effective strategy. This allowed Morgan Sindall to clearly demonstrate their expertise and provide the client with the confidence needed to award them the complex Cwm Rhondda project.
