How 4D Visualisation Secured Bid Success for Morgan Sindall

Majenta partnered with Morgan Sindall on their bid for the technically challenging Coleg Sir Gar school renovation project in Wales, providing critical phasing and logistics visualisations. The clarity and foresight demonstrated in the visuals had a direct positive impact, playing a key role in helping Morgan Sindall secure the project.

Morgan Sindall
Industry:
Construction
Project Value:

Project background

Leading construction group Morgan Sindall was bidding for the Coleg Sir Gar school renovation project. The project was technically complex, with a key challenge being the need to clearly articulate the proposed construction and phasing strategy. The site itself featured significant and varied height levels, making logistics a critical and difficult aspect to communicate effectively. To create a winning submission, Morgan Sindall needed to demonstrate a robust and well-considered plan that tackled these topographical challenges head-on.

Implementation

To strengthen their bid, Morgan Sindall engaged Majenta to create a detailed suite of 4D phasing and logistics visualisations. Majenta’s team began with the proposed exterior models and, based on project drawings, developed the full structural and internal models to create a complete picture of the scheme.

A crucial step was the creation of an accurate 3D model of the surrounding terrain, carefully mapping the different ground levels that were so important for planning the site logistics. Majenta then integrated models of construction plant and machinery into a series of clear phasing images, illustrating the entire construction sequence over time. The process was highly collaborative, with constant feedback from the Morgan Sindall team ensuring the final visualisations were a precise and powerful reflection of their bid strategy.

Benefits of 3D and 4D modelling

This strategic use of visualisation delivered crucial advantages during the competitive tender process:

Providing absolute clarity on complex logistics

By accurately modelling the site's challenging topography and integrating plant, the visuals gave the client a clear, unambiguous understanding of how the project would be managed, de-risking a key element of the build.

Communicating the construction plan with impact

The 4D phasing images translated a complex project schedule and technical strategy into a compelling and easy-to-understand visual narrative, making the bid submission stand out.

Strengthening the bid through collaboration

The close, collaborative working relationship and iterative feedback loop ensured the visualisations were perfectly aligned with the bid strategy, resulting in a stronger, more cohesive final submission.

Securing a technically challenging project

The high-quality visualisations were a key differentiator that positively impacted the submission, directly contributing to Morgan Sindall winning the contract.

Impact

The visualisations developed by Majenta became a cornerstone of Morgan Sindall's successful bid. They provided tangible proof of a well-planned approach, giving the client confidence in Morgan Sindall's ability to navigate the project's technical and logistical complexities. This clarity and demonstrated foresight were instrumental in securing the Coleg Sir Gar project against strong competition.

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