The automotive industry has changed considerably in recent years and is poised to experience unprecedented transformation in the next 20. Traditional OEMs have been joined by new technology start-ups such as Tesla, the smartphone has enabled the ‘Airbnb style’ shared vehicle ownership. Globalisation has created new markets in emerging countries, while simultaneously slowing down sales in traditional ones.
While these changes can be viewed as challenges, they provide you with unprecedented opportunity to gain advantages through technology, disruption and differentiation. To leverage the opportunities available, agile automotive design and manufacturing solutions are required to allow you to react quickly and provide products and services to a customer base who is proven to be more and more demanding (ICDP, 1998), both in terms of choice as well as model range.
Customer demand is growing and changing. With the rise of global economic prosperity, there is a greater more educated consumer base. Simultaneously, they are more connected and educated about products, and have more choices around which products they purchase. Aesthetics, personalization, sustainability, manufacturing methods and location now have a greater impact as these are important to consumers. To explore the new increased number of designs opportunities, you’ll need to take advantage of new sophisticated solutions that ensure the best possible vehicle is designed, evaluated, manufactured and marketed.
Your customers are looking to mobility as a service. New mobility services may be resulting in the decline of your private-vehicle sales, but the wider automotive industry is hoping that this decline can be offset by increased sales in shared vehicles that need to be replaced more often due to higher utilisation and related wear and tear. An understanding of connectivity and smart devices is paramount to the success of this challenge.
You’re part of an increasingly complex product line and range. In the past a saloon, an estate and possibly an economy or sports car were designed and offered to the customer, nowadays the model range has expanded into many diverse niche segments, such as sport utility vehicles (SUV), multi-purpose vehicles (MPV), and now standard offerings include eco-friendly plug-in hybrids, battery, fuel cell and electrified drive trains. These changes fundamentally change the packaging of a vehicle and the space envelopes available to design around during the conceptual design stage.
Your future may be in autonomous vehicles. While driverless cars themselves won’t populate the road in immediately we’re already seeing levels of autonomy and assisted driving. Ford have announced plans to mass-produce autonomous vehicles by 2021, while Volvo is so confident in their application of technology they believe ‘By 2020, no one will be killed or seriously injured in a new Volvo car or SU’. Tesla and Google are already making inroads into producing road legal driverless cars.
Although your current design and review methods may have been effective, to fully prepare for the autonomous vehicles, electrification, continually changing customer dynamics and ownership trends, new design, visualisation and data collection methods must be adopted.
To facilitate the increased volume of design development in ever reducing timescales, integrated design and a high fidelity visualisation process will play a key role to support efficient design exploration, informed decision making, visual communication, and collaboration.
We’ve been actively partnering and working alongside the biggest Automotive OEMs in the UK for 25 years, collaborating as subject matter experts and a technology partner. Our record in evaluating and efficiently integrating best practice, as well as best in class existing, and emerging technology into your product development pipelines ensures you’re best leveraging the tools available on the market, whilst aware of those on the horizon.
In addition to supporting the automotive industry, we’ve exceptionally dedicated teams in aerospace, manufacturing and construction, reinforced by partnerships with research groups such as; HSSMI and DETC, and technology startups. As a result, we’re uniquely positioned to see future trends and transfer applicable knowledge from any of our divisions to meet your needs ensuring you receive the best support available.
Take a look at how we helped Astheimer.
“My advice would be to try VR out, you need to try these things first. You can then discover whether it is relevant to your workflow, whether it would improve your processes and how it could impact your business. It is only after you review VR within your business that you can distinguish how tangible it is. Being able to trial VR is a valuable part of what Majenta Solutions can offer and being able to do this allowed us to make a conclusive decision to invest in VR through Majenta Solutions”.
Carsten Astheimer – Founder and Creative Director, ASTHEIMER
The Automotive industry has changed considerably in recent years, today’s economies are dramatically changing, triggered by development in emerging markets, the accelerated rise of new technologies, sustainability policies, and rapidly changing consumer preferences around ownership.
Digitisation, increasing automation, and new business models have revolutionised other industries, and automotive will be no exception.
Although numerous and seemingly disparate, these drivers for change have a direct correlation to two major factors; customer trends and technology.
We’ll be able to confidently evaluate and incorporate emerging trends and technology into your processes and workflows, ensuring that you’re able to react to a quickly changing automotive landscape without compromising on product quality.
"The Majenta team always goes the extra mile for us, especially when we need urgent advice or support. They understand the complex nature of our business too. That knowledge, combined with a progressive, ‘can do’ approach is particularly evident when helping us to realise the true potential of Autodesk Moldflow."
"We have had a close working relationship with Majenta for many years and fully rely on their knowledge, expertise and professionalism to support our busy CAD environment."
Application Support Analyst
Wartsila Water Systems Ltd
"We have dealt with the Data Management team at Majenta for over 12 years now and in that time they have been highly professional with the service that they provide."
Resident CAD Engineer
Eaton Vehicle Group
"The training course leader was a very knowledgeable instructor, who had a great deal of patience and understanding. He could easily adapt to all of the people within the class, giving them the attention that they required."